However, is it really any surprise that the man behind over 1000 songs would be able to make an LP with such a cocksure title? "Music is in me since I was little," he says. "My uncle had a DJ set up and I got my start doing that before I was 6 years old." Perhaps in part due to the fact that he still spins to this day, since childhood Beenie has had his finger on the pulse of Jamaica. Consequently by 7 he had recorded his first single, and by 10 he had released his first long-player, The Invincible Beenie Man. Throughout the '80s he continued to record, perform and DJ. In '92 Beenie made a splash at the famous Reggae Sun Splash by going after rival Bounty Killer in what would become an infamous back-and-forth. Though the following year they would squash it and record a split album, Gunz Out.

Shortly thereafter Beenie release a remake of Bob Marley's "No Woman, No Cry", titled "No Mama, No Cry", which was produced by legendary tracksmen Sly and Robbie. It was during this collaboration that Beenie was enlightened to the Rastafarian doctrine and eventually converted. A slew of national hits ensued through out the mid nineties, including "World Dance" and "Slam." But it was in 1997, on the strength of his crossover smash of his Grammy-nominated Many Moods Of Moses and it's single "Who Am I?", that Beenie exploded as an international superstar. And in doing so for himself, he opened ears and doors for everyone in his genre around the world, but especially in the United States. Around the same time Beenie made his acting debut in the critically acclaimed Dancehall Queen. He then went on to The Doctor and Y2K, in '98 and '99, for VP Records. Both considered dancehall classics in their own rights, solidified his core base. Virgin records responded to Beenie's breakout success and signed him. Art And Life, his debut on the new label, truly broke him stateside. Monster hits like the Neptunes produced "Girls Dem Sugar" featuring Mya, and the Wyclef-guested, Saalam Remi produced "Love Me Now" took him to the top of the pops.

From there Beenie continued to churn out hits at home and abroad. "I still do singles, and DJ," he says. "Because it is important to never lose touch and stay in what's going on. And I still love it, as well." His 2002 set, Tropical Storm only further solidified him in the U.S. with it's brilliant collaboration with Janet Jackson, "Feel It Boy". However it was his latest, Back-To-Basics, which is arguably the closest thing dancehall has seen to a summer-blockbuster-esque album a la Get Rich Or Die Trying. The LP yielded hit after hit after hit. Undeniable anthems like "Dude" and "King Of The Dancehall" served to coronate Beenie as truly undisputed in every sense of the word.

"I've broken down every barrier and broken every record," says the man who's been nominated for 3 Grammys and won multiple MOBOs in the UK, in a tone of absolute humility, referring back to Undisputed. "So this album is just one more step forward." Was there ever any doubt?

For Further Information Please Contact:

Tracy Zamot, Virgin Records
212.786.8370
Tracy.zamot@virgin-records.com

Melissa Victor, Virgin Records
212.786.8318
Melissa.victor@virgin-records.com